Independent voices. Shared ambition.
The right connections.
Real influence.
We connect your brand with the KOLs who move your audience. Built around your goals, from the first conversation to the next stage of growth.
WEB3 / CEX & DEX / iGAMING
Attention is the start.
Impact is the point.
Every campaign needs a clear definition of success. Here’s how we would show it.
DeFi / Product adoption
From first mention
to first transaction.
Creators put the product into context. The campaign follows the audience from discovery to meaningful on-chain action.
Metrics and client names will be added after verification.
Meet Planar
Close to the culture.
Focused on your business.
Influence comes from the relationship between a creator and their community. We start there.
Planar brings your story, the right voices and a clear campaign plan together. Every partnership should make sense for the brand, the creator and the people listening.
Tell us what you’re buildingA better fit.
A stronger campaign.
Good decisions before launch make all the difference after it.
The right people.
The right format.
One campaign or an ongoing partnership. A plan built around where you are — and where you want to go.
Find your approach01KOL campaigns
Creator selection, campaign narrative, briefs and delivery. A coordinated plan with a clear role for every voice.
02Ambassador partnerships
Build continuity with creators who understand your product. Define the relationship, content cadence and shared goals before launch.
03Product-led content
Walkthroughs, explainers and real use cases that help people understand what your product can do for them.
04Launch & market entry
Align your message, creators and campaign timing when launching a product or entering a new market.
05Community activation
AMAs, creator conversations and participation-led content that give people a reason to engage.
06Long-term creator relations
A consistent network of voices around your brand, with space to learn, evolve and develop stronger partnerships over time.
Where do you
want to go?
Start with the outcome. Then choose the voices and formats that can support it.
Become part of
the conversation.
Put a clear story in front of an audience that has a reason to care. Work with relevant creators who can introduce your brand in context.
What to measureRelevant reach · Brand mentions · Engagement quality
Networks are built.
Connection by connection.
The value of a network is in how well its people fit together. We look for shared interests, audience relevance and a credible reason to collaborate.
Know the product and the culture around it.
Build a working relationship, not just a media list.
Agree on the message, expectations and next steps.
Your next chapter
starts with a conversation.
Tell us what you’re building and what you want to achieve. Let’s find the right starting point.
Project → Goal → Right connections
Good work.
In their words.
Space for the people behind the projects.
Real partnerships.
Real feedback.
A few things
you might be wondering.
Let’s start on the same page.
What kinds of projects is this for?
The proposed focus is Web3 products, exchanges and iGaming brands looking for relevant creator partnerships. Scope and audience fit should be discussed before a campaign is planned.
How are the right KOLs selected?
Start with audience overlap, content quality and credibility in the relevant niche. Reach is one input; relevance and authentic engagement matter just as much.
What should we prepare for the first call?
A short product overview, your target audience, your main goal and any timing or budget constraints. An early idea is enough to start the conversation.
How should campaign results be measured?
Agree on the goal and measurement plan before launch. Depending on the campaign, track qualified reach, registrations, activations or retention alongside attribution limits.
Can we start with one campaign?
A focused campaign can be a useful starting point. The scope, deliverables and any longer-term partnership would be agreed separately.
Have something in mind?